Ubisoft, the developer and publisher, has responded to the surrounding its latest game, Assassins Creed Mirage Ad Controversy
Acknowledging player concerns about intrusive in-game Assassins Creed Mirage Ad Controversy, Ubisoft states that the full-page pop-ups were not intentional. Assassin’s Creed Mirage, the latest installment in the renowned action-adventure series, returns to the franchise’s roots, emphasizing stealth and parkour rather than RPG elements seen in recent titles. Currently available at a discounted rate due to ongoing Black Friday 2023 video game deals, some Assassin’s Creed enthusiasts are keenly aware of this promotion.
Players of Assassin’s Creed Odyssey have reported encountering in-game Assassins Creed Mirage Ad Controversy when attempting to open the map. In what appears to be an unintentional marketing move, Ubisoft is promoting a deal for its latest title within a six-year-old game that has not been updated since 2021. Reports suggest that players are also experiencing these ads in Assassin’s Creed Origins across various platforms. Notably, there is no mention of the ads appearing in the more recent franchise entry, Assassin’s Creed Valhalla. Despite player dissatisfaction with the Assassins Creed Mirage Ad Controversy, Ubisoft insists that the full-page pop-ups were unintentional.
Ubisoft Addresses Assassins Creed Mirage Ad Controversy
Following online reports about the in-game ads, Ubisoft informed IGN that the ads resulted from a “technical error” that the team promptly addressed upon awareness. However, the explanation did not delve into how the error occurred initially.
While playing the games offline could potentially bypass the Assassin’s Creed Mirage Black Friday ads, fans express discontent with the practice itself. Despite Ubisoft’s historical aggressiveness in promoting new titles and DLC, players are displeased with the full-page pop-ups in games that are six to seven years old, particularly when accessing the in-game map.
Ubisoft is not the only entity employing this practice, as Xbox players have previously encountered full-screen ads for Call of Duty: Modern Warfare 3 during the game’s release. Although this pop-up did not occur in-game, it confronted gamers during console boot-up, albeit as a one-time occurrence that could be easily closed.
However, the prevalence of in-game advertisements is unlikely to diminish soon, given its widespread adoption by various publishers. Earlier this year, Mortal Kombat 11 players faced frustration due to in-game Hogwarts Legacy ads. The prevailing sentiment among gamers is that paying $60 or $70 for a game should exempt them from in-game advertisements, but recent trends in advertising practices suggest that publishers may not share the same perspective.
Also Read: Assassin’s Creed Mirage Update 1.0.4 Has Been Released
